Find a job - The Role of A Job

This all is not to say that employment doesn’t have its place. Yes it does. But it should not be the financial provider for you, your goals and your family. It should be the financial provider for your business. Meaning, the primary reason for your job should be to provide that “buffer money” which you can then use for paying bills but also to re-invest into a home based business.

When I got started, it was while holding a line cook job at Cactus Club Restaurant in North Delta, British Columbia. I wasn’t earning much, but it helped in building the business. I made a lot of mistakes at the time and spent money in advertising packages and other ideas that weren’t properly thought through. Later, as the business started profiting and I had no longer needed a job (in fact, I had been self-employed as of age 23), I moved to Penticton, BC (across from Skaha Beach) but a few months later I picked up a few hours at a local nightclub, again, to use those dollars and further fuel the business.

The biggest benefit of a low cost business can often be the biggest obstacle for a person as well.

When an entrepreneur decides to open a new store or build a large multi-national corporation, they will go through the song and dance of finding investors or otherwise securing financing (not to mention have a business plan and marketing plan in place along with appropriate budgets). They will invest to develop that business. Otherwise, they can have the best business, best product, best service but nobody will know about it. And they will remain their only VIP customer.

On the other hand, because of the extremely low cost of entry (often just a couple of hundred dollars) and the very low monthly overhead (maybe less than $100), many quickly jump to home business or “work at home” income opportunities but don’t see much from it. To use an analogy, they have a brand new Rolls Royce handed to them along with the keys, but they’ll never experience “the drive” because they don’t have fuel and aren’t willing to pay for fuel.

That fuel is a marketing or advertising budget. Marketing can offer very high ROI (Return On Investment). Sometimes $5 invested can yield not just $10 but $25 and beyond. Think about that for a minute.

Yet even given this model, many never make the $5 investments (figuratively speaking). At even $50 per week with an intelligent marketing program, a person could start seeing returns of $300+ per week in a very short period (less than 90 days, sometimes less than 2 weeks) time. So what gives?

This is what sets aside the “spending” mentality of an employee vs. the “investment” mentality of an entrepreneur.

Suppose you are able to buy the best restaurant in the world for $1000 from your brother. This, indeed, is the best restaurant in the world. It has the best food, the best ambiance, the best staff, the best everything. It is the best in the world. You go ahead and take your brother up on the offer and buy it for $1000.

Here comes the challenge. The restaurant is located in the middle of the desert and has no roads running by it for a 4 mile radius. And you don’t advertise. How many customers do you think you’ll get? None. Without the systems in place for creating a flow of customers (in this case, road development would be one of them), your business will not prosper.

Statistically, these are the top 5 reasons why people want to make more money:

1. Get out of debt – pay off credit cards, student loans, car loans
2. Go on more vacations (time off)
3. Have financial security through multiple streams of income
4. Retire (with money!)
5. Buy a new house

Take a look at #3 and #1 for a minute. Getting out of debt is indeed #1 and with good reason. The average North American household has $7000 in credit card debt alone and has next to nothing in savings. But which do you feel is most important to set into place first… #3 (establishing additional streams of income) or #1? Ask yourself how the “getting out of debt” is working for you with that job income alone. You need to setup alternative streams of income.

What if you had the extra $1500-$2000+ per month coming in each and every month through automated income streams? You could use this money to quickly put a dent into your debt. But the focus, again, should be on first establishing the added stream of income.

If your marketing business (focused on automated and fast growth marketing strategies such as network marketing and/or internet marketing) offered a chance to turn every $10 invested into $30 or $40… wouldn’t it make sense to invest at least $50 each week (even if that means cutting back on some of the wasted dollars in the household budget or even selling off dust-gathering “stuff” in the house)? That’s how you can quickly develop several thousand extra per month. Use most of it to then pay off debt, while using the balance to keep developing your income streams. Once you have your debt paid off entirely, invest a healthy portion of the money you’ve used to pay bills into your business. Grow multiple income streams to several thousand each per week. At this point, you can evaluate your goals and decide what else you want to accomplish in life (other businesses you may want to build or maybe just spend time traveling with the family).

First thing’s first…
• Understand your income options.
• See where marketing fits in.
• See how leveraged marketing (such as network marketing and internet marketing) can be low start-up, low risk, high yield.
• Find or create a marketing system that requires little time to maintain.
• Use part of your job income to build the business.
• Use part of your profits to clear your debts while also creating new streams of income for the household.
• Once debt free and have several thousand in residual or “automated” dollars coming in, figure out what you want to do and really start to live.