The keyphrase “weight loss” and keyword “diet” have consistently been among the most searched words online nearly since the first days of the internet. It’s no wonder that the weight loss industry in North America alone is a $110 million per day giant. That’s per day! Consumers are constantly left trying to wade through hype and false promises made by various potions and lotions that promise overnight weight loss (often without considering health and safety). Let’s take a look at some of the numbers for this market.

Yes you’re reading that right. There were nearly 10,000,000 searches internet-wide for the key phrase weight loss in April 2006. Even the phrase safe weight loss (near the bottom of this list) was searched 250,000 times (25,091 x 10 for internet wide results) in April.

These are the results for the keyword diet. We find another 7 million searches for the word diet in one month alone. Certainly anyone working with a proven, safe and quick-result product that can provide permanent weight loss solutions has a heck of an opportunity as there are millions of searches performed for such products each week (yet many of those fad and gimmick products don’t deliver on their promises… and nearly 100% of them only address the symptoms of being overweight vs. the root causes.)

Let’s finish off with one of the most researched topics online…

Case Study #6 – Money

In the final example, I will provide the stats for a list of popular keywords and key phrases related to money. These include:

• Make money
• Extra income
• Business opportunity
• Home business
• Get rich quick
• Network marketing
• Internet marketing

You see the most important topic for the average individual is money… that’s because typically, they don’t have enough of it. There is no shortage of folks with financial obstacles. The search for “more money” is a very common one. Let’s take a look at just how common.

Over 1,000,000 searches performed in April 2006 for the phrase “make money.” It’s worth reading through the rest of the key phrases listed to get a feel for what some of the topics of interest are for other internet users.