Find a job - $1,000,000 In One Day. Two Case Studies.

Every Friday, offices of employees pool their $2 into the weekly Lotto 6/49 draw. Maybe, just maybe, their $2 will win them a piece of the million dollar prize.

Even more frequently, on the way home while grabbing that loaf of bread or last of the groceries for dinner, they pick up a scratch and win ticket. They just might scratch and win the top prize on Set For Life and receive $1000 weekly checks for the next 25 years.

When 98% of the population thinks of the word “millionaire”, they think of luck or chance. They get into their “I wish” and “wouldn’t it be nice if” mentality. And instead of getting educated on how money is created and working to create that million dollars (and beyond), they stay in wishful thinking and entertain the thoughts of that large house or new sports car.

While 98% do the above… 2% are out there learning and taking action towards it (or their own respective financial goals). And, with today’s information age, more millionaires are popping up than ever before. In fact, the growth is at an exponential rate.

Some are even able to claim fame to creating one million in one day. Two (but there are others) such individuals are Robert Allen and John Reese.

One Million Dollars in 24 Hours

Let’s take a quick glimpse into how two men worked towards and created $1,000,000 in 24 hours.

Robert Allen is an accomplished business owner, investor, bestselling author, financial expert and more. He originally built a name for himself through his expertise in real estate investments. Feel free to browse his books at your local bookstore or research a bit further by typing “Robert Allen” into your favorite search engine. A few years ago, he was a guest on a talkshow where he promised to show that he could create one million dollars that day. And, in fact, he did.

Here is the magic of marketing that allowed for it. First of all, because Robert Allen had built up his credibility through the years, he also had a large mailing list of loyal readers and fans (including his various e-zines... electronic newsletters). For several weeks, he had been sending marketing notifications to these hungry readers that he would extend a very exclusive offer on a certain day (the date of the talk show). His subscribers were aware that on this one noted day (and for that one day only) they would be given a chance at a fantastic opportunity including the one-on-one mentorship by multi-millionaire Robert Allen himself.

On the chosen day, at the time specified, notifications went out to nearly 1,000,000 subscribers of a high value offer for a $5000 mentorship package. That package would nearly ensure that anyone who bought this hands-on mentorship would indeed be able to create much more than their initial investment.

(Feel free to research the rest of the details of this promotion, however, for the purpose of this book all we want to look at are the numbers).

Now, if we want to be technical about it, yes $1,000,000 was created in one day. But more realistically it is important to note that this million came from over a decade of credibility and over 2 decades of expertise in business (as well as several weeks of pre-launch promotions).

A marketer would need 200 customers at $5000 profit each to create $1,000,000 in total profits. With a responsive mailing list of nearly 1,000,000 individuals, a 10% response would have created 100,000 customers. A 1% response would have created 10,000 customers. Because of the high price of the offer, we can certainly expect a lower than 1% response rate, but even at 0.1% response, that’s 1000 customers (and all we need is 200). All that was needed was a 0.02% response rate from this highly targeted mailing list, this would quickly yield the 200+ customers for the $5000 opportunity which, when sold exclusively for one day only, can create $1,000,000 in profit in that one day.

A marketer with the right network can (and did) create this profit opportunity. An employee, on the other hand, will simply continue to spend their money on lottery tickets and scratch and wins (or at a poker table, slot machine and any other game of chance they hear about) hoping for that one day when they can become a millionaire.