John Reese on the other hand made his million in one day online. He is the author of the now most widely respected web traffic generation course. He is a true innovator. His concepts on not just traffic generation but also on VRE (Virtual Real Estate) are much talked about. He has 10+ years of internet experience (which, for anyone doing the numbers basically means he was studying and working on the internet back when most were still trying to figure out what the word “internet” and the term “world wide web” meant). He is, by far, one of the primary authorities of the internet world (namely internet marketing). And, as mentioned, if it comes to any business wanting to figure out how to create traffic (webpage visitors) for their websites, his course has no equal.

It is precisely because of this expertise and his content-rich material that he was able to create over $1,000,000 in one single day. (Not to mention he over-delivers, his high integrity is well known, etc).

In 2005, John released his Traffic Secrets course which sold for $1000 each ($997 to be exact). He needed 1000 buyers (1000 * 1000 = $1,000,000) and for the sake of the promotion, he wanted these buyers in a 24-hour span.

While he succeeded at his goal and did in fact create over $1,000,000 in one day… did it really happen in one day? John Reese built this promotion not only on his 10+ years of experience (and on the many hours that went into the development of the Traffic Secrets course) but also on the friendships and relations he has established with an entire network of top businessmen, top internet marketers and other “authorities” with large circles of influence (and large mailing lists or networks of contacts).

The promotion was announced and marketed extensively prior to the one day launch. Tens of thousands knew of this promotion and had time to learn of John Reese’s extensive background to know just how top-quality the material being offered was. On the day of the promotion, all they simply needed to do was make the purchase (but they were educated in advance). So while the sales came in on one day, it was more than one days worth of effort that created it.

None the less, again, a marketer was able to create this. An employee, on the other hand, would never have this opportunity through their job. They (maybe you) spend their time getting better and better at being an employee. They develop their skills (sometimes for 5, 10, 15+ years with the same company) at the rate of 40+ hours per week of focused productivity. They “train” to become better and better. And in return they slowly (very slowly) get bumped up from $10/hr to $18/hr or from $22,000 annual salary to $48,000. Do you have any idea what they could be creating if they spent even a fraction of this time/focus and became good at something a lot more profitable?

Here’s a question asked by financial expert and very successful businessman Bob Proctor (he earns income from over 600 different revenue sources): “What would you change if your annual income suddenly became your monthly income?”

Why Catching A Monkey Is A Lot Like Being an Employee

Instructions for catching a monkey: Grab a coconut and cut a hole in it barely large enough for a monkey to put his hand through. On the end of the coconut, attach a long chord. Inside the coconut, place a handful of peanuts and set this all up with you hiding away in a bush. Wait for the monkey. The monkey will come along, see the peanuts, reach inside, grab the peanuts but his fist will be too large to pull out while holding the peanuts. You then reel him in and capture him... because the monkey chose not to be smart enough to simply let go of the peanuts.

Note: Don’t get too caught up on the “peanuts”… you’re risking your own freedom.