Find a job - Automated Money: Understanding Pay Per Click (PPC) Advertising

Pay-per-click advertising or PPC (also called Cost-per-click advertising or CPC) is a phenomenon that very few are cashing in on. It’s a relatively new advertising model. Here’s the quick concept summary (and you’ll see why this is very important education to you).

Traditionally, advertising meant putting out the $100, $1000, $10,000 or whatever the cost was for the magazine ad, the classified ad, the radio airtime, the television commercial, the billboard, etc. Meaning, the advertising dollars were spent up front to get an ad in front of a moderately targeted audience.

For example, someone selling fishing gear likely wouldn’t buy a full page advertisement in a bridal magazine but they certainly might in an outdoor sports magazine and, of course, in a fishing magazine. The ads were somewhat targeted but not ideal. And the dollars (as mentioned) were spent up front.

Brad Callen’s much talked about Keyword Elite. This software has received over 700 testimonials in less than 6 months of it being available from ecstatic marketers. It really is a “secret weapon” to internet marketers who use pay per click. This program offers unbelievable features for a pay per click advertiser (and anyone looking to create or grow an income online).

If you did the same for your marketing projects, you better know what you are doing as it could get costly. But what if you didn’t have to pay in advance? And what if your ads were only placed in front of the exact audience you chose? That’s what pay per click (thanks to technology) now allows. That’s also what allows for yet another automated marketing (and automated money) system.

Below you will find a video tutorial as an explanation of this concept. Think about the applications of this. Consider what this amount of automation and leverage could mean when combined with a product/ service that is marketed through network marketing (which already gives you a lot of fast growth, automation and leverage).

Learning about Pay Per Click may take a bit more of a time investment than simply paying $500-$1000 for a magazine advertisement campaign or writing a quick ad and paying $40 to get into the classifieds section, but the tradeoff is that once you learn it, you can generate prospects and customers for your marketing program almost on demand. Possibly a bigger benefit, is how much you will save in advertising dollars by only targeting the exact audience you want.

On the next few pages, you will have a chance to review the search data (demand) for several keywords. When you read through those charts, think for a minute as if you were the independent contractor working from home, setting up simple (but tested!) ads into pay per click systems (as just one of the “arms” for your promotional efforts), bidding for the right keywords and having the search engines bring the potential customers to your ads... and you only pay when this highly qualified user is interested enough in what your ad says that he or she clicks the link to your website.

Regarding the website: it’s not necessarily one that you create! Remember you are the marketer and if you use an established marketing system, the website is already in place for you. While there are dozens (likely hundreds) of pay per click engines, you only need to concern yourself with the ones that are provided by the largest search companies. There are two: Overture (Yahoo Search Marketing) and Google’s AdWords.

This concept of pay-per-click along with the AdWords system is so smart that there’s even a new book/course on how anyone can take a bit of time to learn the basics and quit their job using AdWords biddings alone… I don’t doubt it for a minute. This course is actually very popular and for good reason. I recently reviewed it and found the content up-to-date and an easy read. There is at least one other AdWords course that I know of which is top-notch but I recently opted to make this “AdWords Miracle” my #1 recommended.