Find a job - Dear Employee Your Job Sucks
Find a job - Case Study #1 – Fishing Gear
In this case you are marketing fishing gear. Let’s take a look at the online demand (searches) for the keyphrase “fishing gear”.
You can see that the market for fishing gear is considerably larger than that of shoe polish. As we learned in the first example, take the number listed on the left and multiply it by 10 for an internet wide approximate demand (not just for the Overture search engine).
We can see that there were approximately 140,000 searches for the keyphrase “fishing gear” across the internet in April 2006. That’s roughly 4667 searches per day. Again, this doesn’t account for the dozens (or hundreds) of related key words and key phrases.
Case Study #3 – Personal Development
This example is worth including as earlier we talked about a service
that really is very beneficial to anyone looking for alternative education.
And, of course, I have hit on the topic of the necessity for alternative
education at several points throughout this book. But what
kind of demand is there for “personal development?”
If you read through the keyphrases listed, you will find interest in personal development training, coaches, seminars, courses and more.
We can see that the keyphrase “personal development” was searched approximately 200,000 times in April 2006 across the Internet. This translates to 6667 searches daily for just the phrase personal development. So certainly there is a market there to consider.
Case Study #4 – Marketing Software
Software usually provides a good marketing opportunity as it often
offers a high return-on-investment. I talked about a marketing software
that offers a $500 commission on each $597 system sold
(bundle of marketing education, tools, software etc).
Let’s see how many searches the phrase “marketing software” saw in April 2006.
At 120,000 searches internet wide, there’s certainly a respectable market. Keep in mind this is only for the exact phrase “marketing software” yet there are many variations. Not to mention software is often searched for by the name of the software or the specific function of it. And because of the often high return-on-investment, that’s a healthy market to cater to.
The last 2 examples take us into the big leagues. These are the top searched keywords but they are also very competitive markets…
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